{"id":20272,"date":"2022-10-06T08:48:09","date_gmt":"2022-10-06T12:48:09","guid":{"rendered":"https:\/\/www.pixelcrayons.com\/blog\/?p=20272"},"modified":"2024-06-04T04:39:44","modified_gmt":"2024-06-04T08:39:44","slug":"product-launch-roadmap","status":"publish","type":"post","link":"https:\/\/www.pixelcrayons.com\/blog\/software-development\/product-launch-roadmap\/","title":{"rendered":"Product Launch Roadmap: How to Create a Successful One"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">The process of launching a product can be both tremendously thrilling and terrifying. According to Forbes Magazine, only 10% of new products make a profit, making it quite difficult to survive in the business world. <\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Launching a product is not an easy process, but you can make it easier with the help of a product launch roadmap.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Creating a successful product launch needs preparation and collaboration from numerous company departments. With the help of a roadmap, you can create a step-by-step guide for your team to follow.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">This article will help you to understand the product launch roadmap, its advantages, points to consider before starting and a guide to creating a roadmap for your product.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Let\u2019s begin with the objectives of the product launch roadmap.<\/span><\/p>\n<p><iframe title=\"How to Create a Successful Product Launch Roadmap | What should a product launch plan include\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/KoaATBfs1lM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixelcrayons.com\/blog\/software-development\/product-launch-roadmap\/#Product_Launch_Roadmap_Tools_Objectives\" title=\"Product Launch Roadmap: Tool\u2019s Objectives\">Product Launch Roadmap: Tool\u2019s Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixelcrayons.com\/blog\/software-development\/product-launch-roadmap\/#Why_Do_You_Need_A_Roadmap_For_Your_Product_Launch\" title=\"Why Do You Need A Roadmap For Your Product Launch?\">Why Do You Need A Roadmap For Your Product Launch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixelcrayons.com\/blog\/software-development\/product-launch-roadmap\/#Types_Sizes_of_Product_Launch\" title=\"Types &amp; Sizes of Product Launch\">Types &amp; Sizes of Product Launch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixelcrayons.com\/blog\/software-development\/product-launch-roadmap\/#Steps_To_Create_A_Successful_Product_Launch_Roadmap\" title=\"Steps To Create A Successful Product Launch Roadmap\">Steps To Create A Successful Product Launch Roadmap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixelcrayons.com\/blog\/software-development\/product-launch-roadmap\/#How_To_Get_Support_For_Your_Roadmap\" title=\"How To Get Support For Your Roadmap?\">How To Get Support For Your Roadmap?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixelcrayons.com\/blog\/software-development\/product-launch-roadmap\/#Best_Practices_For_Regular_Updation_Of_Roadmap\" title=\"Best Practices For Regular Updation Of Roadmap\">Best Practices For Regular Updation Of Roadmap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixelcrayons.com\/blog\/software-development\/product-launch-roadmap\/#Successful_Product_Launch_RoadMap_Examples\" title=\"Successful Product Launch RoadMap Examples\">Successful Product Launch RoadMap Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixelcrayons.com\/blog\/software-development\/product-launch-roadmap\/#Wrapping_up\" title=\"Wrapping up\">Wrapping up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Product_Launch_Roadmap_Tools_Objectives\"><\/span><span style=\"font-size: 28px; font-family: 'arial black', sans-serif;\">Product Launch Roadmap: Tool\u2019s Objectives<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><img decoding=\"async\" class=\"wp-image-20274 size-full aligncenter\" title=\"product launch roadmap 1\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/product-launch-roadmap-1.jpg\" alt=\"product launch roadmap 1\" width=\"512\" height=\"384\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/product-launch-roadmap-1.jpg 512w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/product-launch-roadmap-1-300x225.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">The objective of product launch is to ensure that your firm, your partners, and your target customers are aware of your new product. If you don&#8217;t execute the product launch well, clients might not be aware of your solution or might think poorly of it, which could prevent you from achieving your revenue and profitability targets.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Further, a successful product launch can greatly impact a business. Here are a few points describing the same:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Increases market recognition, income and anticipation for the product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Offers early adopter feedback that the product team can use to enhance the product\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Facilitates planning and collaboration from numerous company departments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Assists in complicated and strategic tasks<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-20276 size-full aligncenter\" title=\"launch roadmap\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/launch-roadmap.jpg\" alt=\"launch roadmap\" width=\"800\" height=\"286\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/launch-roadmap.jpg 800w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/launch-roadmap-300x107.jpg 300w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/launch-roadmap-768x275.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Let\u2019s check out the main reasons for creating a product launch roadmap.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 28px;\"><strong><span style=\"font-family: 'arial black', sans-serif;\">Also, Read &#8211;<\/span> <span style=\"font-family: arial, helvetica, sans-serif;\"><a href=\"https:\/\/www.pixelcrayons.com\/blog\/software-development\/customer-journey-mapping-tools\/\" target=\"_blank\" rel=\"noopener\">Top 11 Customer Journey Mapping Tools to get user insights<\/a><\/span><\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_You_Need_A_Roadmap_For_Your_Product_Launch\"><\/span><span style=\"font-family: 'arial black', sans-serif; font-size: 28px;\">Why Do You Need A Roadmap For Your Product Launch?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Roadmaps are effective instruments for communication. There are multiple benefits of creating product roadmaps which are:<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-20277 size-full aligncenter\" title=\"benefits of product\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/benefits-of-product.jpg\" alt=\"benefits of product\" width=\"800\" height=\"682\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/benefits-of-product.jpg 800w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/benefits-of-product-300x256.jpg 300w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/benefits-of-product-768x655.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-family: 'arial black', sans-serif;\"><b>Support your vision and plan:<\/b><\/span><span style=\"font-weight: 400;\"> Roadmaps are primarily tools for communication. They are the only reliable source for information on the goals and vision of your product.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-family: 'arial black', sans-serif;\"><b>Make a plan of action to implement your strategy:<\/b><\/span><span style=\"font-weight: 400;\"> Roadmaps are comprehensive but keep their level of information accessible to all. They make the important tasks necessary to achieve your goals visibility without getting lost in the details.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b><span style=\"font-family: 'arial black', sans-serif;\">Get team alignment and buy-in from stakeholders:<\/span> <\/b><span style=\"font-weight: 400;\">The amount of visibility from the roadmap encourages trust and confidence in your plan from top to bottom of your business.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-family: 'arial black', sans-serif;\"><b>Make room for debate and scenario planning:<\/b><\/span><span style=\"font-weight: 400;\"> A roadmap is a dialogue rather than a command. Before you start burning up resources and time, they give everyone the chance to pose questions, express concerns, and offer input.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-family: 'arial black', sans-serif;\"><b>Increase motivation and create excitement:<\/b><\/span><span style=\"font-weight: 400;\"> Teams that have a common goal and are aware of their organization&#8217;s objective are more effective and successful. A roadmap is one of the most crucial tools for getting everyone on the same page and motivated for the future.<\/span><\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Types_Sizes_of_Product_Launch\"><\/span><span style=\"font-size: 28px; font-family: 'arial black', sans-serif;\">Types &amp; Sizes of Product Launch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-20278 size-full aligncenter\" title=\"Types of Product Launch\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Types-of-Product-Launch.jpg\" alt=\"Types of Product Launch\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Types-of-Product-Launch.jpg 800w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Types-of-Product-Launch-300x225.jpg 300w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Types-of-Product-Launch-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Product launches are of different types and sizes. You can decide which type of product launch is best for you to start your product launch roadmap. Some of them are as follows:<\/span><\/p>\n<h3><span style=\"font-size: 24px; font-family: 'arial black', sans-serif;\">Soft Launch<\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">A soft launch is when your product quietly enters the market. Products that are sold from one business to another sometimes begin this way. You may not draw much notice, but if your product isn&#8217;t quite ready for prime time, it makes more sense for a small number of customers to look at it at once.<\/span><\/p>\n<h3><span style=\"font-size: 24px; font-family: 'arial black', sans-serif;\">Minimal Launch<\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">The minimal launch is a cost-effective way to spread the news about small items or minor iterative product updates.<\/span><\/p>\n<h3><span style=\"font-size: 24px; font-family: 'arial black', sans-serif;\">Full-scale Launch<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Aim for a full-scale launch to spread the word about your product to your target market. You&#8217;ll have to put a lot of time and effort into accomplishing this. It also has the best possibility of succeeding.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Steps_To_Create_A_Successful_Product_Launch_Roadmap\"><\/span><span style=\"font-family: 'arial black', sans-serif; font-size: 28px;\">Steps To Create A Successful Product Launch Roadmap<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-20279 size-full aligncenter\" title=\"steps to create roadmap\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/steps-to-create-roadmap.jpg\" alt=\"steps to create roadmap\" width=\"800\" height=\"412\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/steps-to-create-roadmap.jpg 800w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/steps-to-create-roadmap-300x155.jpg 300w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/steps-to-create-roadmap-768x396.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">A successful product launch needs preparation and collaboration across many company departments. You should utilize a strategic roadmap to create your product launch plan to make your launch journey appear seamless.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Here are some pointers and techniques for creating a successful product launch roadmap.<\/span><\/p>\n<h3><span style=\"font-size: 24px; font-family: 'arial black', sans-serif;\">Step 1: Research and Context Building<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Product roadmaps are useful for two things. First, they convey your priorities and goals. Second, they develop support for your plan across the organization.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Consider your roadmap&#8217;s audience before anything else. The internal roadmap created by your technical team will emphasize different components than one intended for executives. Who is viewing this object, and what are they hoping to see? A specific target audience can help when you finally offer your roadmap. Consider your company&#8217;s current situation after that.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Product roadmaps develop and alter along with the expansion of your business. A startup creating an MVP has a very different product roadmap than a more established business juggling numerous products in various markets.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Ensure you&#8217;re in the appropriate frame of mind before considering outcomes, features, or priorities.<\/span><\/p>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\">Step 2: Decide On Outcomes Based On Business Needs<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Product roadmaps are outcome-driven planning tools for agile teams. This indicates that they concentrate on the change you wish to bring about to advance your entire plan. Your built-in features or goods serve only as a tool.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">To begin your journey, first consider your business needs. What is the desired outcome of your roadmap and why does it matter? In order to identify areas of impact, revisit your strategy and goal.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Additionally, you can explore your other resources, such as market research, competition analysis, internal stakeholders requests, users outside the company, or even existing tasks in your backlog.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Further, collaborate with coworkers and important stakeholders to come up with the following vital components:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-family: 'arial black', sans-serif;\">Desired Outcome:<\/span> <\/span><\/b><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">What is the business requirement you are attempting to address? For example, to become the top retailer of Samsung mobile cases in North America.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-family: 'arial black', sans-serif;\"><b>Impact Metrics: <\/b><\/span><span style=\"font-weight: 400;\">What impact measures show that a problem is being solved as effectively as possible? For instance, increase revenue by 15% or make 3 items the typical order amount for a customer.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b><span style=\"font-family: 'arial black', sans-serif;\">Behaviour Change:<\/span> <\/b><span style=\"font-weight: 400;\">What user habits must alter to achieve your goals? You could increase revenue by concentrating on top-of-funnel consumers, upselling to current customers, or even reactivating churned clients.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">These elements give your roadmap a narrative that will move from strategic to tactical.<\/span><\/p>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\">Step 3: Find The Right Problems To Solve<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">It&#8217;s time to consider how your product is currently being used and how you may influence user behaviour to move closer to the goal. This is what we like to call &#8220;<strong>fixing the problems<\/strong>.&#8221; There are various places to identify problems to connect to your desired outcomes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: 'arial black', sans-serif;\"><b>Customer Feedback:<\/b><\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\"> User interviews are the greatest method for identifying user issues. Look for input from sales, marketing, customer service, and other user-facing departments if you cannot speak with customers directly or want more data sources.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: 'arial black', sans-serif;\"><b>Product Backlog:<\/b><\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\"> You&#8217;ve probably already listed all the tasks, challenges, and difficulties you need to solve. Check each one to see if it still fits in with your overall product strategy, provides value, and has an owner.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: 'arial black', sans-serif;\"><b>Usage:<\/b><\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\"> Customers don&#8217;t always express their desires to you. Instead, focus on how customers use your product to identify any issues, challenges, or points of friction that you might be able to resolve.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: 'arial black', sans-serif;\"><b>Market and Competitor Analysis:<\/b><\/span> <span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">You want your product to be a leader. However, it&#8217;s still important to observe the issues your rivals are resolving or the direction in the market is evolving.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Spend some time thoroughly examining your problem discovery. A successful roadmap starts with identifying the problems you need to solve to advance toward your goal.<\/span><\/p>\n<h3><span style=\"font-size: 24px; font-family: 'arial black', sans-serif;\">Step 4: Set a Timeframe<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Set a broad yet reasonable timeframe based on your desired outcome and the issues you&#8217;ve discovered.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Do these issues have apparent quick fixes that you can test in a few months? Or do you intend to make substantial strategic changes that could take years to implement? Any transformation requires time.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">However, a product roadmap should indicate progress as soon as possible to prevent you from committing to spending years chasing after ineffective results.<\/span><\/p>\n<h3><span style=\"font-size: 24px; font-family: 'arial black', sans-serif;\">Step 5: Organize Problems into Themes<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20283 size-full\" title=\"organize problems\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/organize-problems.jpg\" alt=\"organize problems\" width=\"800\" height=\"485\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/organize-problems.jpg 800w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/organize-problems-300x182.jpg 300w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/organize-problems-768x466.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">You should now have a reverse funnel leading from a specified intended outcome to a small number of impact metrics and then a long list of issues to address (and probably some existing backlog items that fit).<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">There will be some mess, but it&#8217;s crucial to see this progression from objective to potential resolution (and see how many different paths lead to the same outcome).<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">You shouldn&#8217;t commit to a single solution just yet. It&#8217;s a mistake to have tunnel vision when creating a product roadmap because product work combines experience, data, and intuition.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Instead, look at your list of issues and find patterns that connect them.<\/span><\/p>\n<h3><span style=\"font-size: 24px; font-family: 'arial black', sans-serif;\">Step 6: Prioritize Features and Themes Into Initiatives<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Roadmaps are a method for setting priorities. You can choose from a number of routes to get where you want to go. However, you have to choose which one you want to take.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">There are some common exercises you can use to get started:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Possibilities, appeal, and viability:<\/b><span style=\"font-weight: 400;\"> Examine features to determine whether they are desirable to customers, technically feasible, and support your overall product plan (viability).<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Cost and Impact Scales:<\/b><span style=\"font-weight: 400;\"> With this basic 2&#215;2 grid, you can score features according to the amount of impact they will have, given the work they require. Finding high-impact, low-effort\/cost features is the aim.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>The RICE approach:<\/b><span style=\"font-weight: 400;\"> This approach goes a little further by rating a feature on a few different criteria. How many individuals will it affect initially and for how long? On a scale of 1-3, how much will it influence your strategy and objectives? On a scale of 1 to 100, how certain are you that it will be a success?<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\"><b>Step 7: Set Quarterly Okrs To Measure Success<\/b><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">It&#8217;s time to arrange the themes and related elements. Each milestone or release on a solid product roadmap paves the way for the next. As an agile team, it is ok to make long-term assumptions to base your roadmap.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Most product roadmaps fail as they move from high-level objectives and prioritized features to daily chores. However, the main objective of any roadmap is to ensure that your present actions are consistent with your desired future state.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">The greatest way to keep your daily job list connected to your overall product plan is by using Outcomes and Key Results (OKRs).<\/span> <span style=\"font-weight: 400;\">OKR is a goal-setting strategy consisting of:<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Outcome:<\/b><span style=\"font-weight: 400;\"> This is the result you&#8217;re going for. For instance, this can involve finishing a feature or moving closer to the goal you have in mind.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Key Results:<\/b><span style=\"font-weight: 400;\"> This is how you&#8217;ll gauge the effectiveness of your efforts.<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">An OKR serves as a waypoint on your journey that indicates your location and the amount of progress you&#8217;ve made. OKRs are great for setting quarterly goals for your product roadmap and having the means to evaluate and rate their success. Then, you construct what occurred and modify your roadmap accordingly.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">The Q1 will influence your Q2 roadmap and so forth. By doing this, your roadmap will constantly evolve and change in response to your actions rather than remaining a static document.<\/span><\/p>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\">Step 8: Move Your Roadmap Into Software<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">You now have all you need to present your product strategy and gain support. Let\u2019s take a step further.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">With the help of roadmaps, you can build trust with your development team. But only if everyone has access to them can this occur.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">For instance, you might put your sprint tasks into a straightforward Kanban board to give everyone a high-level picture of what is being worked on and how it links to your overall roadmap. It is crucial to validate issues and requests before adding tasks to your project management software.<\/span><\/p>\n<h3><span style=\"font-size: 24px; font-family: 'arial black', sans-serif;\">Step 9: Review And Align Roadmap With the Internal Team<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">A product roadmap takes extensive research, thought, and compromise. You must also strike a balance between the needs of your organization.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Collaborate with other teams and stakeholders in the process to get their feedback. Ask questions about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Which issues do you believe need attention the most?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Why do you think it is required?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">What industry trends should you look into?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">What do you believe will occur if we don&#8217;t implement this suggestion or create this feature?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Keep conversations brief and focused and try to hold conversations regularly with your team. Keep in mind that roadmap alignment is a continuous process.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-20281 size-full aligncenter\" title=\"clearly explain\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/clearly-explain.jpg\" alt=\"clearly explain\" width=\"800\" height=\"449\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/clearly-explain.jpg 800w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/clearly-explain-300x168.jpg 300w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/clearly-explain-768x431.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Get_Support_For_Your_Roadmap\"><\/span><span style=\"font-family: 'arial black', sans-serif;\">How To Get Support For Your Roadmap?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Roadmaps need support from leadership and the development team. But this is where things become complicated as every group has different requirements. Leadership wants to concentrate on the demands of the company and how its strategy will affect its long-term objectives. Development teams are interested in your commitments to them, if they are reasonable, and how they will fit into their present workload.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Here are a few recommendations for explaining your product roadmap and garnering support across the organization.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-20280 size-full aligncenter\" title=\"organize problem theme\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/organize-problem-theme.jpg\" alt=\"organize problem theme\" width=\"800\" height=\"485\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/organize-problem-theme.jpg 800w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/organize-problem-theme-300x182.jpg 300w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/organize-problem-theme-768x466.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-size: 24px; font-family: 'arial black', sans-serif;\"><b>Preview Roadmap with Trusted Sources<\/b><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">The success of your roadmap presentation depends on your audience. Be aware of your audience and the information they need to hear. Get a few reliable people to review your presentation and ask any questions you might have missed.<\/span><\/p>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\"><b>Keep your Narrative Clear<\/b><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">The ability to tell a story is crucial for product management. Use the research you started with to create a clear narrative. What results do you hope to achieve? How did you come up with the issues to address and the features and jobs to prioritize in order to address them?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Provide every piece of information that will assist you in developing your business case and get everyone on the same page, including context, anecdotes, and inspiration.<\/span><\/p>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\"><b>Avoid Deep Discussions<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Presentations go off the tracks when you dive into them deeply. Do not get bogged down in specific features before demonstrating the necessity and advantages.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Keep your discussions high-level and leave the specifics of task management to your project management tool for your project plan or sprint planning.<\/span><\/p>\n<h3><span style=\"font-size: 24px; font-family: 'arial black', sans-serif;\"><b>Stay Realistic<\/b><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Your presentation must demonstrate that you are aware of and grateful for the time spent by your development team.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Your development team will be rolling their eyes if a feature is still on the plan, even though it lacks a solid justification. You may frequently be forced to use a justification that concludes, &#8220;Management wants it.&#8221; But take the time to articulate and support it.<\/span><\/p>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\">Don\u2019t Ignore Mundane Tasks<\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">The goal of development teams is to provide novel and intriguing features. However, roadmaps must balance cutting-edge new features and the necessities that keep your product operating successfully.<\/span><\/p>\n<h3><span style=\"font-size: 24px; font-family: 'arial black', sans-serif;\"><b>Use Analytics<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Whenever feasible, support your decisions with facts and research. If you found user problems through analyzing user data, work on it.<\/span><\/p>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\">Work on Next Step<\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Briefly describe what lies ahead once your MVP or V1 is released. This could refer to your launch strategy, QA\/testing plan, or even your continual improvement approach. Keep your audience intrigued with your vision of the future.<\/span><\/p>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\"><b>Be Open<\/b><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Estimates are a necessary component of <a href=\"https:\/\/www.goldenflitch.com\/blog\/product-management-documents\">product management<\/a>, and pretending to be an expert is a mistake. Indicate the areas where you need additional user research or experiments to validate concepts and modify your roadmap.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_For_Regular_Updation_Of_Roadmap\"><\/span><span style=\"font-family: 'arial black', sans-serif;\">Best Practices For Regular Updation Of Roadmap<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">We&#8217;ve all discovered dated planning documents that have been forgotten for a long time. So as a final reminder, keep in mind that a product roadmap is only useful if it is current and usable.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Once you are done with your roadmap strategy, follow the below points to keep it updated:<\/span><b><\/b><\/p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Set a weekly time for updates:<\/b><span style=\"font-weight: 400;\"> It does not have to take hours to complete. Just write notes and suggest changes to the roadmap based on what you&#8217;ve learned over the last week.<\/span><\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Pay attention to your sales and marketing personnel:<\/b><span style=\"font-weight: 400;\"> Typically, customer-facing personnel are the first to notice changes in customer behaviour. Instead of eliminating them from your customer journey mapping and corporate growth objectives, work alongside them.<\/span><\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Reevaluate and downrank features frequently: <\/b><span style=\"font-weight: 400;\">Not everything included on a roadmap must remain there. Instead of focusing on what you can construct, consider what you can remove to address user issues.<\/span><\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Connect with your customers: <\/b><span style=\"font-weight: 400;\">Take surveys to ensure your roadmap is up to date. You can ask app-related questions and regular surveys about what features they like or dislike.<\/span><\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Keep a record of who\u2019s checking your roadmap:<\/b><span style=\"font-weight: 400;\"> Roadmaps are used by various audiences for various reasons. Executives might use it to acquire key resources, and salespeople might use it to try to close bigger agreements with customers. Make sure you understand who is using it and why so that you can make the necessary updates.<\/span><\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.pixelcrayons.com\/contact-us?utm_source=pixel-ps&amp;utm_medium=contact&amp;utm_campaign=PS-SN-Blog\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-20224 size-full\" title=\"contact us\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2021\/04\/contact-us.png\" alt=\"contact us\" width=\"1600\" height=\"428\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2021\/04\/contact-us.png 1600w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2021\/04\/contact-us-300x80.png 300w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2021\/04\/contact-us-1024x274.png 1024w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2021\/04\/contact-us-768x205.png 768w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2021\/04\/contact-us-1536x411.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Successful_Product_Launch_RoadMap_Examples\"><\/span><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\">Successful Product Launch RoadMap Examples<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Product Launch roadmap is important for brands as they mostly have just one chance to get things right. They require the appropriate launch plan, marketing materials, advertising assets, and more. A new product introduction necessitates the creation of fresh packaging graphics.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Here are a few product launch stories that will undoubtedly serve as inspiration for your next release.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-20284 size-full\" title=\"Pepsi\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Pepsi.jpg\" alt=\"Pepsi\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Pepsi.jpg 800w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Pepsi-300x225.jpg 300w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Pepsi-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\">Evolve by PepsiCo<\/span><b><\/b><\/h3>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">A new design has been given to PepsiCo&#8217;s plant-based protein beverage. They used their in-house design team to create new packaging designs for their reformulated EVOLVE drink, which is being released in new flavours.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">The new packaging&#8217;s design reflects the new flavours and draws inspiration from the outdoors. The Big Bend National Park, the Glacier National Park, the Haleakala National Park in Hawaii, and the Rocky Mountain National Park have all been highlighted in the new design by PepsiCo. The brand&#8217;s dedication to protecting the National Parks is demonstrated through the new design.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">It was a terrific idea to demonstrate concerns for the environment and highlight a region&#8217;s natural heritage. Packaging your products sustainably is a terrific demonstration of your commitment to sustainable manufacturing.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-20285 size-full aligncenter\" title=\"WePay\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/WePay.jpg\" alt=\"WePay\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/WePay.jpg 800w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/WePay-300x225.jpg 300w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/WePay-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\">WePay<\/span><b><\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">In the marketing of new product launches, taking on the competition is nothing new. Consider the rivalries between Apple, Samsung, and Sony.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">WePay recognized an opportunity to one-up PayPal when the company&#8217;s member account freezing practice garnered some unfavourable media attention. WePay appeared at PayPal&#8217;s annual developer conference and dumped a big block of ice filled with frozen cash and a straightforward message for PayPal users:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">PayPal freezes your account.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">It wanted people to know that its consumers wouldn&#8217;t experience the same situation. And it succeeded. The experiment was featured on the first page of TechCrunch and other well-known tech websites an hour and a half after the ice arrived. The publicity brought about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">The stunt landing page had a 3x increase in conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">300% more people signed up, with a 225% increase in traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Not bad for a young company with little money for marketing<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20286 size-full\" title=\"Absolut Juice\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Absolut-Juice.jpg\" alt=\"Absolut Juice\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Absolut-Juice.jpg 800w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Absolut-Juice-300x225.jpg 300w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Absolut-Juice-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\">Absolut Juice<\/span><b><\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">The brand-new Absolut Juice was developed in collaboration with Lizzo. It contained a blend of Absolut Vodka and natural juice. The Absolut website offers a broad variety of cocktail recipes you can make using their new product. It comes in Apple and Strawberry flavours.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Lizzo&#8217;s &#8220;<strong>Get Juicy<\/strong>&#8221; commercial got a lot of attention. The commercial emphasized how the centrepiece of a summer gathering can be seasonal delicacies. The commercial also honours the artist&#8217;s debut single release. The product and the song &#8220;Juice&#8221; go together perfectly.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">In this case, Absolut aids a budding musician by marketing her new song in addition to a new product. Lizzo&#8217;s Juice reached some of the top charts around the world.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">When you launch a new product, try to find someone who will profit from your product&#8217;s promotion.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-20287 size-full aligncenter\" title=\"Tommee tippee\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Tommee-tippee.jpg\" alt=\"Tommee tippee\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Tommee-tippee.jpg 800w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Tommee-tippee-300x225.jpg 300w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Tommee-tippee-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\">Tommee Tippee<\/span><b><\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Tommee Tippee used a unifying issue and turned it into a publicity stunt to gain momentum for a campaign that wanted to inspire mothers to follow their paternal instincts. That would be the frequently pointless, unwanted parenting advice given by others.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">As a method for mothers to figuratively wipe their bums with other people&#8217;s wisdom, Tommee Tippee converted parenting how-to books into limited-edition baby wipes. By doing this, it produced a usable product that served its primary objective: increasing brand awareness. As the brand attempted to break into the U.S. market, the launch assisted in raising awareness of both the brand and its #ParentOn slogan.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-20288 size-full aligncenter\" title=\"Unsplash\" src=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Unsplash.jpg\" alt=\"Unsplash\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Unsplash.jpg 800w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Unsplash-300x225.jpg 300w, https:\/\/www.pixelcrayons.com\/blog\/wp-content\/uploads\/2022\/10\/Unsplash-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-family: 'arial black', sans-serif; font-size: 24px;\">Unsplash<\/span><b><\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Unsplash announced a Kickstarter effort for a book with motivational images and essays from creators as a way to thank photographers who had contributed photos to assist the site reach 50 million downloads. The campaign&#8217;s objective was to raise $75,000, but they were able to raise $25,000 more. How? by enlisting influencers in the effort.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">The book&#8217;s content was carefully chosen to include important figures from the creative sector, and as a result of their impact, the book reached new heights.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span><span style=\"font-size: 28px; font-family: 'arial black', sans-serif;\">Wrapping up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">The market entry of a new product is a difficult and uncertain process and you must have a strategic plan to launch your product.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">You may achieve reasonable goals with your product launch by knowing your audience, establishing clear objectives, creating a marketing plan, acting before launch and coordinating your internal staff with the goals.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">All in all, the product roadmap must be adaptable, with one foot firmly in the present and one eye on the future.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">However, you can take the help of IT &amp; marketing professionals like PixelCrayons. Our <a href=\"https:\/\/www.pixelcrayons.com\/services\/dedicated-teams?utm_source=pixel-PS-SN&amp;utm_medium=dedicated-development&amp;utm_campaign=PS-Blog\" target=\"_blank\" rel=\"noopener\"><strong>dedicated development team<\/strong><\/a> will assist you in providing a foolproof roadmap as per your business requirements.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The process of launching a product can be both tremendously thrilling and terrifying. According to Forbes Magazine, only 10% of new products make a profit, making it quite difficult to survive in the business world. Launching a product is not an easy process, but you can make it easier with the help of a product [&hellip;]<\/p>\n","protected":false},"author":4310,"featured_media":20273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2414],"tags":[3577,3325],"class_list":["post-20272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-development","tag-how-to-create-a-product-launch-roadmap","tag-product-launch-roadmap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Launch Roadmap: How to create a successful one<\/title>\n<meta name=\"description\" content=\"Launching a product is not an easy process, but you can make it easier with the help of a product launch roadmap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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