1. Deploy cloud technology to harness the value of real-time data<\/span><\/strong><\/h3>\nYour organization may quicken the transformation process to respond quickly to changing client wants and behaviors. You can employ cloud computing to gather and analyze diverse data sources on one online business platform.<\/span><\/p>\nFor instance, you can gather information from many touch points along the consumer journey, such as their past purchases, the items that attracted the most clicks, or their browsing habits, to improve the online shopping experience continuously.<\/span><\/p>\nThen, a representative from each business unit is instructed on the benefit of gathering data insights from this one data source. The agility and flexibility of the cloud enable organizations to move at the appropriate speed for consumers or markets. To develop a rich, individualized view of the client over time, this data is updated in real-time.<\/span><\/p>\nFor example, furniture retailer Crate & Barrel was able to transform more than 10 internal information sources into insights to influence the customer’s next contact using Google Cloud’s Big Query data warehousing and analytics service.<\/span><\/p>\n<\/p>\n
Using this platform to evaluate omnichannel data on their customers’ purchase patterns, they could transition from direct mail to digital advertising. As a result, it increased their ability to see their customers during critical periods.<\/span><\/p>\n